How to Go From Barely Posting to Unstoppable Consistency on Social Media | Ep. 12

Why is it so hard to make a post? Is it because there’s always something going on and you just have no time to do it? Or maybe you just don’t feel like doing it?

In this episode of Coffee Social, Instagram Reels & Storytelling Coach Jonathan Howard & Social Audio Marketing Coach Mimi Langley share insights on how to stay top of mind for your audience & remain visible without feeling overwhelmed & burnt out. They start by talking about using Instagram stories and reels to maintain a consistent presence. They also highlight the benefits of social audio platforms like Clubhouse for engaging with your audience. The hosts emphasize the importance of scheduling posts in advance and repurposing content to save time.

Jonathan & Mimi walk you through the ways to batch and schedule posts that resonate with your audience, ensuring your social media game stays as fresh as your morning cup of joe. Jonathan's main mantra is reduce, reuse, recycle, and repurpose; it's not just for the environmentally conscious, but a savvy approach to keep your channels brimming with engaging content. With tips like maintaining a caption bank and repurposing your greatest hits, we're spilling the beans on how to optimize your online presence with minimal fuss. So, pour yourself a refill, and let's get your content strategy buzzing.

EPISODE HIGHLIGHTS
: Instagram stories are easy to create on the fly & keep you insight in mind.
: Social audio is another way to easily show up. All you need is your phone & your voice.
: Scheduling posts in advance so you don’t have to think about them later.
: Repurposing content you’ve already created is a win-win for efficiency & repeating your message.
: Jonathan reveals his 4 R Method on how he saves time & shows up consistently. 

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ADDITIONAL BUSINESS RESOURCES (our sponsors for today)
Jonathan’s Instagram Signature Reels Membership
Mimi’s Girl, You’ve Got This: Action over Perfection Community

* Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Keywords
Social media posting consistency, Instagram content schedule, Reels and stories consistency, Instagram reels advice, Creating a content calendar, coffee social podcast, social media podcast, Building a posting routine, Social media growth tips, audio marketing, Scheduling posts in advance, Tips for consistent social media presence, Instagram engagement strategies, repurposing content

Transcript

Speaker 1: 0:00

What I would say is to lean into live video. Lean into live video, create live videos and then repurpose those into the different formats. It's Coffee Social the podcast, all about social media and business. And now here are your hosts, Jonathan Howard and Mimi Langley.

Speaker 3: 0:23

Hey everyone. Hi Jonathan Howard, hello Mimi Langley, hey everyone.

Speaker 2: 0:25

Hi Jonathan Howard.

Speaker 1: 0:27

Hello Mimi Langley.

Speaker 2: 0:29

I'm laughing because I was like is that sound appealing to the ear? You let us know.

Speaker 1: 0:34

I don't know, should I talk like this all the time?

Speaker 2: 0:38

Oh my gosh, I'm so happy to be back for another episode with you. My friend Cheers, Bring out that coffee.

Speaker 1: 0:44

Wait, are you?

Speaker 2: 0:45

Oh, always, you know this, always, always. Wait, you have to sip, you have to sip.

Speaker 1: 0:49

I will, even with your nails, not done.

Speaker 2: 0:53

Gotta call me out, don't ya? If you're watching the YouTube channel, these bad boys are not done. All right, I've been very insecure about that. I even trimmed my nails for this episode, I like your nail beds, Jonathan. I don't know if you noticed, this conversation just got real weird, real fast.

Speaker 1: 1:20

I don't know if you noticed, but I'm wearing a I love New York t-shirt. Oh my God, you love New York. By the way, the nail bed comment, um and real weird real fast is going to be the opener um.

Speaker 2: 1:30

Can I just sing, though, in new york? Oh, that was good I felt like I was on. I was on, I was. Was I pitchy a?

Speaker 1: 1:38

little bit. You know, oh my goodness, if you adjust some of those settings on on your um device there, you might actually sound like Alicia Keys.

Speaker 2: 1:47

Oh, you mean like auto-tune?

Speaker 1: 1:49

Yeah, you probably would at the Super Bowl because she was a little pitchy.

Speaker 2: 1:54

We love Alicia Keys. Did you hear that they edited that, like when they actually posted?

Speaker 1: 1:58

it on YouTube. They had to.

Speaker 2: 2:01

I didn't really notice it. I watched it live, anyways.

Speaker 1: 2:04

I watched it live. It, I watched it live. We love Alicia. We love.

Speaker 2: 2:06

Alicia. We love Alicia. It's screeched, it was screeched. We love Usher. Yes, we love Usher too.

Speaker 1: 2:11

Oh my God, he totally stole the roller skating from Pink. It was not cute.

Speaker 2: 2:18

No, he's been roller skating for a very long time. Yes, he has. I will defend. I love pink on stage I feel like he has done it on stage. I feel like it maybe they just borrowed it from each other I'm sure they're friends. I'm sure they're friends whatever I'm gonna.

Speaker 1: 2:34

I am so okay it's gonna be the next kanye taylor ready I'm always ready.

Speaker 2: 2:43

And no, it's not gonna be kanye taylor. You just get me fired up over here. He knows that you're putting me. You're Taylor Ready? I'm always ready. No, it's not going to be Kanye and Taylor. You just get me fired up over here. He knows this. You're putting me, you're throwing me off. Okay, let's go ahead and do some quick intros, just in case it's your first time stopping in on Coffee Social. We don't want to scare you, but we are professionals. So, jonathan, do you want to go ahead?

Speaker 1: 3:01

We are professionals. Well, hello, my name is Jonathan Howard and I am the owner of Success on Social and I help successful female coaches reach their ideal clients on social media using short form video, sharing their story and changing the world. Back to you, mimi Langley.

Speaker 2: 3:18

Oh my gosh, that was so good. Hey everyone, I'm Mimi Langley. I teach women in business how to host and moderate on social audio. That includes LinkedIn audio and includes Clubhouse, and it's a really great way to grow your business. So I love doing that. I love teaching about that. So, all right, you guys, let's talk about what the topic is. And the topic is you know simple ways to stay consistent when it comes to showing up on social media, because life happens right and there's a lot of demands that happen when you are running a business right, and so one of the big things is that you want to still remain seen and top of mind and relevant, and a lot of us can't afford to show up, leave for five months, come back. You know what I mean. So let's talk about simple ways to stay consistent. Jonathan, we have a list here today. Let's start off with your favorite platform of choice, and that is Instagram.

Speaker 1: 4:17

I just want to throw.

Speaker 2: 4:19

I want to throw one in there Because for me, for the longest time, I didn't really post. I really didn't have that excitement for Instagram like I once did at that point, and so I wasn't really posting, I wasn't creating reels, I wasn't doing anything really, but I still wanted to. I have a following over there. I still wanted to remain top of mind, and one of the ways that I feel like it's really worked for me excuse me, as far as staying consistent has been showing up in stories, because for me, I feel like Instagram stories it's just so easy and we like when things are actually easy every once in a while and for me I can pull out my phone and talk to you guys and there's no pressure. I don't know. I feel like it's more buddy-buddy, more casual, more intimate. More you know you can be more relatable in your stories, you know.

Speaker 2: 5:19

So, anyways, that's where I show up. A lot is my stories.

Speaker 1: 5:24

And if it's the only thing you can do, absolutely. But you know I'm going to disagree with you on this one. Why am I going to disagree? Can you guess?

Speaker 2: 5:32

Well, yeah, okay Because of reach. Well, there's a lot, you know. There's, you know, not growing more than where you're at. It's almost like you're capping yourself, because stories only reach your followers.

Speaker 1: 5:50

Yeah yeah, they really pretty much reach your followers and there's a purpose behind every single aspect of Instagram. So when you look at the funnel, top of funnel is reels. Those go out to people that don't normally see you. The middle of the funnel is your feed. That builds trust, and if you don't have anything at the top and middle of your funnel, you're going to have nothing going in. That means you have nothing going into your stories. It's new. It's going to be difficult to make money.

Speaker 1: 6:14

So if you pay attention to all of them and what I would say is to lean into live video, lean into live video, create live videos and then repurpose those into the different formats, and you can also very simply talk to the camera and create a reel. You don't need to have a big extravaganza with transitions and you know, sometimes things like that help. But talking to the camera and connecting with your audience is another great way to use Reels, just like you use Stories and you can repurpose Stories into Reels. So I wouldn't shy away from all the formats. Post one or two a week of each format and you'll be good.

Speaker 2: 6:59

I love that you brought this up, the fact that your Reel can literally be again. It could be your story that you're repurposing. You know, if you're watching the YouTube video, jonathan's trying to take a piece of hair off his microphone. It's really hilarious.

Speaker 2: 7:12

Get over to YouTube, if you haven't already. Coffee Social Podcast no, but I really love that you bring that to our attention. That you know you are constantly reminding us like we could be using repurposing a lot of you know we are constantly reminding us like we could be using repurposing a lot of you know. We're going to talk about that a little bit later on, about you know repurposing. But I love, yeah, and the fact if you want to make a real, you don't have to overcomplicate it. We do that a lot. We get in our heads. We're like it has to be, it has to look like this. We have to use all these fancy editing software. You know apps, you know, and it's like no, you know, sometimes a reel is just you talking to it, so talking to the video yeah, talking to the camera, absolutely, absolutely, and I think it's a great way.

Speaker 1: 7:52

And the lives you can pull from your live and make it a reel. You can pull from your live and make it a post. You can create carousels from your live. So there's lots of ways to do it. You know, just using one piece of content across the board.

Speaker 2: 8:04

I have a question about lives. Well, two questions. Maybe we can even do a whole episode on this, because I know for time, did you Whatever?

Speaker 1: 8:13

No, I said we probably could do a live, an episode on lives. We should. I've done an entire live challenge, yeah.

Speaker 2: 8:19

We should, but when it comes to Instagram lives, instagram allows you to download the video like it allows you to download your stories. You can download it right onto your phone in your photo gallery. Is that the same?

Speaker 1: 8:30

If you're the only one on the live, there's always ways around it. You could also record your live using a platform like StreamYard, and then you have your recorded video. So there's ways around it.

Speaker 2: 8:43

But, yeah.

Speaker 1: 8:47

Okay, Well that makes a lot of sense. It's weird with that.

Speaker 2: 8:48

Yeah, if you're doing a lot by yourself, it should be pretty straightforward. Okay, I love that. Is there anything else that you want to touch upon when it comes to Instagram?

Speaker 1: 8:59

Everything, but there'll be many other Instagram episodes.

Speaker 2: 9:03

But you know, jonathan, it's like Well, when we say the word consistently, you know it's people get it in their heads that it has to be every single day.

Speaker 1: 9:13

Yeah, and it has to be every day, multiple times, and it has to be you know, crap content that they're just pushing out because they have to be there. None of that is true. Define your own consistency. Create good content consistently and talk to your audience. See what your audience wants. What can you talk to your audience. See what your audience wants. What can you provide to your audience and there's a lot of that that I go over in my membership. But what is your audience asking you? Try answering their questions. That's a good place to start and that's a great way to be consistent.

Speaker 2: 9:46

I love that. That actually is such a great point, and I love that you mentioned the membership. So why don't we go ahead and roll into some commercials? We have a commercial break, you guys, right now. That's what keeps the lights on for Coffee Social Podcast. So, jonathan, let's roll to commercial.

Speaker 1: 10:04

Okay. We'll see you guys in a second Turn the lights off, tired of being overlooked on social media, ready to be seen in the crowded marketplace? We'll see you guys in a second.

Speaker 3: 10:25

I don't know if you're like me, but I'm a busy mom with big dreams. I feel like I have no time in the day to write my book or start my blog. That's why I signed up for the Girl You've Got this Action Over Perfection community. It includes dedicated co-working sessions to get things done, brainstorming sessions so you don't drive yourself crazy, and social audio trainings to learn more about gaining visibility and making sales. Check the show notes for a link to sign up.

Speaker 2: 10:55

All right, you guys welcome back. Yes, you're back to the episode. We hope you enjoyed those commercials. We had a good time putting those together for you.

Speaker 1: 10:59

We will put the lights are on, though. The lights are on.

Speaker 2: 11:02

Well, that means people need to take action. We'll put the links. If you're watching the YouTube channel, Jonathan, literally just turned on the light. We'll put the links for everything in the show notes for you guys. Okay, so let's continue on our conversation about simple ways to stay consistent. Show up on social media. We never want you to feel burnt out, overwhelmed, stressed. All those things are not going to help your business period. I mean, these tips are really valuable. We hope you enjoy the next thing about showing up on social media. You know, staying consistent. One of the easiest ways, in my opinion, is social audio, which a lot of people have yet to really take advantage of. So that's my wheelhouse, of course, but, Jonathan, what do you say?

Speaker 2: 11:45

Me. I love these earrings, by the way. Okay, back to it. Come on, mimi focus. Okay, so social audio, and that could be Clubhouse, that could be LinkedIn audio, that could be Twitter spaces, x spaces, that could be. There's an app called Wisdom. That's social audio. Social audio happens on threads. Social audio is all over the place.

Speaker 2: 12:06

The best thing about social audio for me and I'm just going to speak from, let's just talk Clubhouse, because they have a great feature in there called Replays right, so it's recording your audio for you. But with social audio, there's not a lot of having to get ready, which is what I love. It's very flexible for a creator, and what I mean by that is I can show up and grow my business just by taking out my phone and talking to it. I can literally be laying in bed doing this, right? I could be at the grocery store doing this if I wanted to. I could be on my walk doing this if I wanted to. I don't have to worry about setting up video equipment. I don't have to worry about lighting. I don't have to worry about editing, although all that stuff is important but this is just another avenue for you to grow, that like know and trust for you to build that credibility, get in front of new people right. Raise that visibility and social audio. It's where it's at. It's where it's at, jonathan.

Speaker 1: 13:04

Yeah, and your voice is very powerful. Your voice is unique. Your voice can convey different emotions very clearly. When you use social audio, you're building that trust much faster and that's important, because it's hard to grow an audience of loyal followers. Using social audio as a way to remain consistent and, you know, stay front of mind for your audience is huge. So yeah, absolutely, mimi. What are some ways that we can remain consistent with social audio?

Speaker 2: 13:33

So well one. You can create voice chats. I'm speaking from the Clubhouse. I mean we can talk about LinkedIn, audio and all the other places, but if you're going to be on Clubhouse, they have a beautiful feature called voice chats and literally it can take you 30 seconds, a minute, a minute, 30 seconds to record and broadcast what you want to broadcast out to your listeners. So if you don't have a lot of time like, let's say, you're really dedicated to growing your Facebook group and you're on Facebook 24-7, but you also want another outlet, you can utilize Clubhouse. Take a minute, take a minute and a half, talk about your Facebook group, link your Facebook group, all the things, and get people over there. So there's a lot of ways to show up consistently. You can also hop in on other people's rooms. There's live rooms that happen on social audio. You can hop in there, hop on the stage, bring some value to the stage and grow your reputation that way. I mean there's a lot of ways, jonathan.

Speaker 1: 14:29

Yep, yeah, and there's a ton of ways and, just like any of the other platforms, you can then repurpose that into other pieces of content on Instagram, on LinkedIn, on you know threads, wherever you want to do it. So I love that. I have nothing else to add to social audio.

Speaker 2: 14:46

Well, I will say last thing about social audio is we have a whole episode for social audio. So if you guys are really wanting to learn more about it, I encourage you to check out all the other episodes that we have on Coffee Social Podcast, you guys? Okay, moving on to the next way, simple way to stay consistent, and I have here scheduling posts in advance, right, so, and it's a great thing to get in the habit of doing because, again, things happen in your life where it kind of takes you away sometimes from creating content. Jonathan, you're like a master at scheduling in advance.

Speaker 1: 15:21

You'd be surprised. I have a lot of tips. I have a lot of tips on how to schedule in advance and I have a lot of content already created. So I will do that. But I create my batch, my content out, and what I actually do is the day before I'll decide hey, I want to post this Now, I have a theme for the week that I want to post about. I have those sorts of things done, but I do kind of pick and choose. It's sometimes how I feel and it's sometimes how a previous post did, like I was going to run this one next to build on it, but since there's no momentum to build on, maybe I throw something different out there. So I play by ear and I like to schedule that way.

Speaker 1: 15:59

But you can schedule one caveat here and we'll get to that in a second. You can schedule an entire month of content in advance and have it post at specific times. Here's the caveat you need to go in and engage when you post it, because if you just schedule a month and let it run, you know, just let it go, do its thing. It's not going to do its thing, honey. It's not going to do anything. It's going to sit there and nobody's going to engage with it because you're not on the platform. You're not sending good signals to the platform that you're here. You're a human and you care about what you're posting.

Speaker 2: 16:36

Yeah, so what would you suggest? You know it's going to post, so obviously schedule it for a time that you can be present, even if it's only like five minutes, five minutes of your day just to engage back to people.

Speaker 1: 16:51

Yeah, I mean schedule it and set an alarm. That's what I do. I schedule them and I set an alarm. And sometimes even when I'm scheduling on the fly, like this morning's post that hasn't gone up yet, I will schedule on the fly and I'll do it and I will set an alarm. I'm like make sure you posted the reel already, go into your drafts and make sure it's not still in drafts, because sometimes I forget and then I'll go back and if it's obviously hopefully posted and all those things, I'll go back. I'll engage, I'll make sure that I'm doing all the things that I need to do, because that's important.

Speaker 2: 17:26

Yeah, that's so good, jonathan, I love that scheduling and it might not work for you, but again, this may be another avenue that you haven't checked out yet. You know pre-scheduling things and it might really you might really love it. So give it a try. You guys, let's go ahead and we'll do our last point, because I know we don't want to keep these too, too long for you. We want to keep these episodes digestible. The last way, simple way, is Jonathan wrote this. I'm going to read it word for word.

Speaker 1: 17:53

You read it.

Speaker 2: 17:54

You read it. You read it.

Speaker 1: 17:55

Okay. So this is actually a way that I teach how to look at your content, and it's reduce, reuse, recycle and repurpose. So and this is my number one tip for saving time because if you want to save time and remain consistent, you can reduce your long form content into multiple short form posts. A long form piece of content is a blog, a long video, anything like that. So reduce that into shorter form posts. Reuse content across multiple platforms by staggering the publication. This is simple. When you post it on Monday on Instagram, you post it the following Thursday on Facebook. Your people aren't going to remember, but you're saving time because you're reusing the content you've already created. You got to optimize it a little bit, but you're good.

Speaker 1: 18:42

Recycle People need to hear you say something numerous times, so repeat yourself and your points and your posts. You don't need to create new posts every time. So that's recycle, reduce, reuse, recycle and repurpose as much as possible, using the top performing posts from your platforms to create more of that type of post. The posts that do well are the posts that you should create more of, so repurpose those and use them across the platforms. So if you do that reduce, reuse, recycle, repurpose you're going to save so much time, so much energy and your content's going to land better.

Speaker 2: 19:22

I love that you said all of that. I mean, I am like I'm in shock over here and I'm like, yes, like I have my thumbs up for everything If you're watching the YouTube channel over here, and I'm like, yes, like I have my thumbs up for everything, if you're watching the YouTube channel, you see me with my thumbs up. First of all, I love just if you pull anything out of that. Pull out, repeat, repeat, repeat, repeat. You don't have to waste time keeping you know, trying to think of new ideas. Talk about the same things. Reuse your captions too, right, jonathan? Because I know sometimes that is what holds people up is the captions. So you recommend that.

Speaker 1: 19:53

Keep a caption bank and if a caption does well, mark it with a star or whatever you want to do and say this one did well, Just edit out my call to action, so it's the right one, or whatever you want to do. I usually mix up the hooks and stuff. Mix a hook up, use the same caption and if you go through my Instagram, you will see the hook may be different but the caption is the damn same. And then there's a different call to action.

Speaker 2: 20:20

Oh, my gosh. I'm going to totally do that after this episode.

Speaker 1: 20:25

I want to see It'll hit with some people. They'll be like, oh my God, so look for camera confidence. I think I use the same caption all the time, with a different hook, if you want it to see how it works, and different people. It's different people, different times. Nobody has ever said, oh my God, you used this caption last week or two weeks ago or four weeks ago.

Speaker 2: 20:45

Bingo. I love that, jonathan. That was so good. That's such a great way to wrap this up. We hope you guys enjoy these simple ways. We hope you feel pumped up and excited to go ahead and start creating your content again on social media. Jonathan, go ahead, buddy, I'm going to toss it to you to do your favorite line.

Speaker 1: 21:04

You're tossing it to me. You're tossing it to me to make sure. Ladies and gentlemen, thank you for being here today, thank you for listening to this podcast and if you enjoyed any of this podcast, please make sure that you rate us five stars on your favorite podcast platform. Why do you want to do that? Because mimi cries if she doesn't get five stars, and we don't want mimi to cry while we wanted to cue sarah mclaughlin music. We don't have the rights to it, so over to you, mimi I will wait.

Speaker 2: 21:33

No, that's not her song, wrong song. Mimi, get the artist right what you doing it's the one when the dogs cry oh, I can't remember it off the top of my head anyway, um the rights to it. We can't sing it oh, we can't okay.

Speaker 1: 21:51

Arms of the angel yeah, but we can't sing it. Oh, we can't okay. Arms of the angel yeah, but we, we can't sing it, we don't have the rights well, we're gonna get her on the podcast.

Speaker 2: 21:57

I'm not gonna I'm not gonna ruin that for us, jonathan. Yeah, all right, you guys we'll go ahead and end it with the most actually no, real quick. We are on instagram, we're on youtube. You guys check the show notes. We're gonna have everything there for you, all the links, so it's very easy to follow us and what we're up to. We're going to end it with the most important question of them all, very important for you to ask yourselves while you're listening to these episodes, and that is are you team Mimi or team Jonathan, who drops all the value me or team Jonathan, who drops all the value.

Speaker 2: 22:35

Cheers. I'm not choosing that. No, I don't care how. How far you put your coffee cup into the camera. Okay, mr Lake croissant. All right, bye everybody. Thanks for listening. Bye Jonathan Howard, Bye Mimi Langley.

Speaker 3: 22:48

Bye, Bye everybody. Thanks for listening.

Speaker 2: 22:50

Bye Jonathan Howard, bye Mimi.

Speaker 1: 22:52

Langley.

Speaker 2: 22:54

Bye, Bye everyone.