Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship
Hi! Welcome to Coffee Social! We’re spilling the beans on all things business, social media, and entrepreneurship. Your hosts Mimi Langley and Jonathan Howard will be leading candid conversations packed with their New York personalities, as they delve into social media marketing, YouTube and Instagram strategies, building confidence, and making money as solopreneurs.
Join us for chats about the world of social audio (Clubhouse & LinkedIn), mastering content creation like a boss, nailing networking, building community, and even squeezing extra hours out of your day with killer time management skills.
Mimi and Jonathan’s signature style is flavored with a dash of wit and a heap of real talk. No boring conversations will be had here. You just never know what will come out of Mimi or Jonathan’s mouth next.
So grab your cup of joe, matcha, or tea and listen in as we dish out practical advice and unravel the secrets behind thriving in the digital age of business.
Hit that subscribe button and let's start this empowering journey together!
Want more? Check us out on IG for updates & YouTube to watch the podcast @coffeesocialpodcast!
Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship
How to Create Content That Stops Your Clients Doom Scroll | S2 Ep11
Happy 2025 Coffee Social listeners! Boy oh boy do we have a New Year’s episode for you. It’s a fresh start, a new chapter, quarter 1 – You’re probably feeling super pumped and excited to tackle content creation, right… or maybe you’ve at least been thinking about reestablishing yourself on social media. If this sounds like you then make sure to listen to the entire episode.
Jonathan, our expert social media guru, is sharing top insider tips on releasing social media content for 2025.
What kind of content should you be creating? What kind of activity will get you in front of more eyeballs? Both of those questions will be answered.
Grab a cup and enjoy!
EPISODE HIGHLIGHTS
- Find a way to entertain your audience!
- Quality content is essential to attract and retain listeners.
- Feedback from listeners can drive content improvement.
- Comment, comment, comment on other posts.
- Collaboration with other creators can enhance reach and engagement.
- Think about creating long form content - lots of benefits.
- Think about turning your short form content into long form.
- Understanding audience needs is key to effective content creation.
EPISODE QUESTION TO ANSWER:
When it comes to creating content, are you team SHORT FORM or team LONG FORM content?
DID YOU LOVE THIS EPISODE A LATTE? 😂
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Content Creation Tips 2025, Social Media Strategies for 2025, How to Grow on Social Media in 2025, Content Ideas for the New Year, Social Media Trends 2025, Insider Tips for Social Media Success, Boosting Social Media Visibility, Audience Engagement Strategies, Instagram Trends 2025
put a real valuable comment, like something that you could do is if they are talking about how to do social audio and they have a good tip there, but it's incomplete. You could comment and say it's Corp B Social.
Speaker 2:The podcast, all about social media and business. And now here are your hosts. Jonathan Howard and Mimi Langley. Hey everyone, Hi Jonathan Howard, Hello Mimi Langley, Happy New Year.
Speaker 1:Happy New Year.
Speaker 2:Oh my goodness, it's 2025.
Speaker 1:Officially Is it officially 2025 or is?
Speaker 2:it not Officially 2025. It's going to be a good year. I have a good feeling about this year, as I do with every year, but this year feels I don't know. How are you feeling? How did you feel about last year? I thought 2024 was going to be huge and it really was huge. It was a big year.
Speaker 2:I'm glad it was a big year for you, you want to know one of the biggest things that happened, what I got upgraded to first class for the first time in my life on an airplane, every time you flew.
Speaker 1:Now I know.
Speaker 2:They use real China, you guys, they give you your water.
Speaker 1:It's real fake China.
Speaker 2:I'm like, are you sure you trust me with this? But yeah, it was uh, I don't know why, like, and I don't know why that was like the highlight of the year well, hey, whatever makes it a good year celebrate your wins and nobody's telling you forget everything else, yeah did you give up your first class on this last trip, or did you just take? It.
Speaker 1:I did. Oh, you're so sweet.
Speaker 2:I did. I gave it to my husband because he's never experienced it and I was like why don't we both experience it? Ellie, my daughter has even experienced it. So I'm like I got to give it to him or else I'm a horrible person. You're fair, that's fair, but here's the thing they fed him because we had a longer flight and they feed you on longer flights Like he had, like that, the fancy bagel with the salmon and the capers. I said are you?
Speaker 2:kidding me? I'm back here with my bag of pretzels Like this is not fair.
Speaker 1:Yep, I will tell you one thing that I won't do again is fly coach to Europe Never again.
Speaker 2:You get food, though.
Speaker 1:You get food but you're crammed into a seat that, first of all, the dividers on the seats in front of you didn't line up with your seats. There was four seats and three dividers, which meant that there was a freaking divider in the middle of your foot. My legs got so cramped. Yeah, it was a mess.
Speaker 2:It's not bigger. It's not bigger on international flights. Coach is coach.
Speaker 1:Well, and the thing was we weren't scheduled in coach. Our flight got canceled the night of our flight, so we had to rebook on another airline, and it's a long flight. I mean, how many hours, was it. It was a long flight 11 hours from Barcelona, nine hours to Madrid, 11 hours from Barcelona.
Speaker 2:We flew one time from LA LAX to the Philippines direct flight and I think it was like 15 hours, something like that. It was crazy.
Speaker 1:But at least you can get up and walk. Did you walk the airplane? Yeah, I mean I had to because with my heart I couldn't sit that long. That was one of the things my cardiologist said. Like you got to walk, you got to have your compression socks. Should we jump into our mini episode? Because we have a mini episode?
Speaker 2:today. I feel like we should skip it and talk about Spain.
Speaker 1:We got this content series coming up in January for everybody, yeah.
Speaker 2:Stick around, guys, because this is the start of the content series. So make sure you're following Coffee Social. Just go to your podcast page and you'll see a word follow or subscribe. Same thing for YouTube oh wait, we need to introduce ourselves too.
Speaker 1:Yeah, we'll do that. My name is Jonathan Howard. I'm the owner of Success on Social and I help successful coaches reach their ideal clients on social media through their signature style. Mimi over to you.
Speaker 2:I want to just copy yours. It's just straight to the point. Hi everyone, I'm Mimi Langley. I teach women in business how to moderate and host audio-only events and I like to call them like audio marketing, like social audio is audio marketing where you can gain visibility. Stand out from the same old, same old content that people are used to seeing. Grow you know, your credibility in your area, your niche. Grow your email list. Okay, I'm done, I'm done, but yeah, that's what.
Speaker 1:I changed You're done, you're done.
Speaker 2:We're talking about things that we should be focusing on when we are creating content for 2025. These are like insider, like you're the insider, jonathan. Like how are you getting these tips? Do you want to reveal your source, or is this just kind of like what you've observed?
Speaker 1:It's partially what I've observed and you'll know if you go and read, because I've written some blogs and LinkedIn articles about some of these things. There's a series on LinkedIn that I've written about this stuff, but a lot of it is what I've seen with a little bit of snark, because a lot of what I've seen one that we're not going over today is like focusing on niche virality, focusing on your people, and then go, you know, not viral because it's not really viral, because that doesn't meet the definition of viral, but get a really great video for your people and there's a focus on that. That's really taking shape and I've been saying this for three years. So there's a little bit of snark in some of mine. But I get a lot from Hootsuite does a year like a preview of what's coming up in the year. Sprout Social does one, and I pull a lot of the numbers specifically from that and I will sometimes use the numbers to state what I believe will happen.
Speaker 2:I love that and I don't think I've ever asked you that question before, because I know you're a person in the industry, like you're a social media guru. Okay, even if you don't like the word guru, I just automatically. I'm like I don't even question where is he getting his information?
Speaker 1:Like I just automatically believe you and it's good to question, because I always tell people trust, but verify, yeah, and that's your verification and that's good. That's how you should do it.
Speaker 2:Yeah, okay. So before we, we have three insider tips for you guys about content for this year. But before we dive into the three, like I think number one is you want to test, test, test, test, test, and I know you agree with this, jonathan. Yep, you have to test content.
Speaker 1:You will never know what's going to perform until you test it. Nobody knows what's going to work on your profile and because of that just see trending out there what's working, what works for you and what special spin do you want to put on it. To make it your own and then test those different things and see some of them will hit and some of them will miss. Terribly. That's okay, it's part of the process.
Speaker 2:Yeah, and I feel like we should have a whole episode on how to test, like truly test because I feel like some people are like I did it once, didn't work out for me.
Speaker 1:That's not testing.
Speaker 2:All right, see, we're creating. What is this like a cliffhanger? So you guys, stick with us. We'll have something this year about testing how to really test your content. But let's dive in. Are you ready, jonathan? Go, okay. So the first one is well, why don't you kick us off? The first one is about entertainment. Yep, you got to entertain your audience. You added this in the show notes.
Speaker 1:So you tell us I added this in the show notes and I said it last year and I'm saying it again, and Hootsuite supports me in this. And what I'm going to ask you is what do you do when you go on social media? When you get home from work? What do you do? Scroll my feed, scroll your feed. You go into a death spiral looking for something that's going to what Make me laugh.
Speaker 1:Bingo, yeah, people don't go to social media for learning about your new offer. They go to social media to be entertained because they had a long day and they don't want to think about things right now. So you need to get in front of people by entertaining them. And I know there's a lot of industries that are telling me I can't do that, you can't do that, there's no way. Well, there is a way.
Speaker 1:There are people that are finding ways to do it all over the place. I mean, there is a snarky real estate agent telling people that this home is perfect for them to plot the miserable, whatever. You know, she says awful things and she's selling real estate and it's hilarious and guess what? She's successful. You know there's people are watching it. So finding a way in your niche to entertain, and that's based on your audience. What does your audience want to see? What are they looking for? What makes them laugh? Because, like Mimi said, making them laugh is huge. So how do you make them laugh and how do you get them to say that's so me, that's the golden ticket.
Speaker 2:I was going to say, as soon as the person says that oh my gosh, that's so me. I share the heck out of content like that. I was also thinking you would always say, like what is it? Because it's education combined with entertainment. What is it? Edutainment, so it can be funny. Entertainment doesn't always have to be funny, Like, for example, sometimes I just need something that I don't have to overthink. I don't want your reel to give me a geography lesson necessarily. Sometimes I don't have to overthink. I don't want your reel to give me a geography lesson necessarily. Sometimes I don't want to consume that right. So, for example, maybe you are someone who I don't know, you have a cookbook that you're trying to sell. Then make a reel. That's like the day in the life of what I eat or you know what I mean Like something that's easy flowing yeah.
Speaker 1:Right, I mean there's a chef that cooks Well, I guess he's a baker that makes cakes and pies and all this stuff and he's him, his pug and his apron, pretty much, that's all and throws the ingredients into the bowl and literally throws them. So they're like hitting the camera and it's engaging. Yes, and you know you find a way to give people entertainment. And no, you don't only have to be wearing an apron or have a pub.
Speaker 2:You know it probably helps, but that's what separates you from me just sitting here staring at the camera saying, hey, you guys, I just made this chicken salad recipe. I have it available on my website If you want the you guys, I just made this chicken salad recipe. I have it available on my website if you want a copy of it.
Speaker 1:You know what?
Speaker 2:I mean it's like that to me is probably not going to stop the scroll.
Speaker 1:So yeah, showing them how to make the chicken salad and how you sharpen your knives at the beginning in front of the camera so that it gets their attention, or who's?
Speaker 2:joining you in the kitchen, like maybe you have your dog as like a little sidekick, like we were the cat or the baby or whatever.
Speaker 1:Whatever, whatever food, baby's dogs always win. So all of that works, especially if you're in one of those niches.
Speaker 2:Yeah, okay, so entertain your audience Next one.
Speaker 1:Be a comment queen.
Speaker 2:Oh okay, I was a little delayed, but here we go.
Speaker 1:A little delayed. We tried to do it together. Be a comment queen. What the hell does it mean, Mimi? Do you know what I mean?
Speaker 2:I noticed this when I joined LinkedIn. More than ever, I noticed that commenting was really the way to grow and get your name out there commenting was really the way to grow.
Speaker 1:Yeah, and get your name out there. Yeah, Commenting on LinkedIn is huge, and I've been. This is one that I've been saying for years go, engage, build relationships by commenting on people's content, because that's where you're going to see other people engaging with you, their audience, somebody else's audience, engaging with you, them finding you. And if you put valuable information whether you agree, disagree, whether you want to be respectful or rude, whatever it is if it's valuable information for people and yes, I did say you can be rude. Rude is not going to go over. Well, but you could. There's ways to do it.
Speaker 2:But if you're providing valuable content, you're just disagreeing.
Speaker 1:Yeah, correcting people because they're dumb?
Speaker 2:I don't think you're ever rude, right, I don't think you're rude, I think you're just, you know, you're not agreeing with what the person's saying.
Speaker 1:Yeah, and sometimes I very vehemently disagree with somebody. Yes, vehemently, vehemently.
Speaker 2:We'll define that one. Okay, another word. I have to get the dictionary out for.
Speaker 1:We'll define that one in the show notes for you.
Speaker 2:I feel like that's part of our signature style.
Speaker 1:You're also learning words. There's some people that I very strongly disagree with, and I will make it very known that I disagree with them.
Speaker 2:Okay, commenting, and again I feel like I found it on LinkedIn, but I see it all the time on threads. I like I feel like I found it on LinkedIn, but I see it all the time on threads. I'm sure you see it all the time on Instagram even. Youtube Comment on other people's channels that are, you know, somewhat in your target audience.
Speaker 1:Yeah, yeah, yeah and your people your people are going to appreciate, like your entire audience. How good is it if you comment on one of your audiences, one of your people's posts, and they get so excited that they share it and they say how great you are just for commenting. That's normal. And when you start to do that regularly and provide real valuable comments, don't just put like skull and crossbones yes, because that isn't valuable to people. Put a real valuable comment Like something that you could do is if they're talking about how to do social audio and they have a good tip there but it's incomplete, you could comment and say I love this tip. It's so important that people do this and also they could try doing this as well. That adds value to the post already. The original creator may know that already, but it shows up as you being an expert in other people's comments. Yeah, smart, and that gets their audience to see you.
Speaker 2:I know. Part of me, though, feels like with that type of commenting. I well, I think it just depends on the, on what it is, because I just don't want to overstep the original creator of the post and you don't have to by by affirming them yeah. And then adding on.
Speaker 2:Yeah, you're not. No, I agree. Yeah, and usually I mean a lot of creators. When they do posts like that, they'll they'll say, do you have any more tips? Or you know, they'll prompt you to to add in in some way. So I was gonna real quickly, um, because we were talking about, like, how excited you get when somebody that you look up to or follow actually comments back or comments on your content. And guess who did in 2024. I took a screenshot, but I can't find it. I'll find it. I should have favorited it so I can. By the way, was it the real?
Speaker 1:person.
Speaker 2:It was Sarah.
Speaker 1:Blakely oh, that's right. I remember you saying that From Spanx?
Speaker 2:Yep, we were talking about Red Lobster. Anyways, shout out to Red Lobster.
Speaker 1:Want me to give you a quick game plan for commenting Sure? Anyways, shout out to Red Lobster Want me to give you a quick game plan for commenting Sure. Take 10 minutes a day and then alternate days, but, like on Monday, comment on 10 people in your audience. On Tuesday, comment on 10 people that are influencers, that are leaders, that are people that you align with in your niche. Next day, 10 people in your audience.
Speaker 1:Next day 10 people that are leaders, influencers, comment on their posts, add valuable comments and maybe set the bell for a few of those influencers so that you get notified when they are posting something new, so you can be one of the first to get in there. Because when you're the first to respond, more people see it and when you are the first to really actually add a valuable response, the creator is more likely to respond to you.
Speaker 2:Agree, because they're looking. Usually when they post they kind of give their time, especially the big ones. They're on there for like at least the first hour.
Speaker 1:Yep, you know and then it may not be the person. Huh, it may not be the person, but that's okay right, well, yeah, whatever you got what sarah blakely but you know, yeah you got somebody's attention.
Speaker 2:Um, very good, that's a great plan. Um, okay, last one we have on the list. You guys start creating long form content. Start with that, with the long form content, and that way it may be easier for you to execute short form content. What do you?
Speaker 1:think I agree 100%.
Speaker 2:And we can throw the word repurposing in there.
Speaker 1:Let's throw the word repurposing because you're repurposing your content that you've already created and you're doing it in a way that's going to help you in the long run. It's a great workflow. It's one of the things that I started doing about mid-year this year and, for those of you that are on my email list, you'll notice that I've been consistent for the second half of the year getting an email out almost weekly I'm on there.
Speaker 2:We'll put the link for it below you guys Get on there for 2025.
Speaker 1:Almost weekly I've been doing that, and then I'm able to repurpose that into LinkedIn articles, into posts on LinkedIn, into Instagram. My nine 2025, I almost said 2015, 10 years late. My 2025 trends? I have nine of them and they're going to be nine separate posts on Instagram. And they're easy to do because I already wrote it.
Speaker 2:And you know I didn't even because when I was thinking long form content, you know I'm thinking like you know, a long YouTube video or a blog post, typically because those are like 500 words or more. But I never really would have considered email like your email list to be part of it. But it's true, because mostly, usually anyways, you write longer in your emails.
Speaker 1:Yeah, yeah, I try to give more value in my emails and tips and tricks and stuff, and then I can use that. So and you could do anything you could do which is just testing different things, and then, when something takes, off.
Speaker 2:You kind of do the like the idea of building to create the long form, like I think that's brilliant. Like if you, you know, put like you said, put a post out there and people really like what you just had to say about that, then you could add more and make a blog post or something like that, yep, and one of the ways I did it, I created a reel that talked about developing your signature style.
Speaker 1:That did really well. So then I did a carousel that went deeper into that, which, once that carousel, did well. I created a blog, or I think it was a LinkedIn article, so it was a different platform, but that did well. So that was the basis of a masterclass that I then taught.
Speaker 2:That's a great example.
Speaker 1:Wow, just build up and then you have all your content slowly building.
Speaker 2:See, they all have pros, because that right there is a huge pro right, and then if you do long form, another pro for long form could be getting picked up by Google for SEO, something like that.
Speaker 1:So there's a lot of pros for both sides and it takes less time to create content if you actually repurpose from a piece that's already written, right Putting the time to write a good blog, especially for those that struggle with being consistent on social.
Speaker 2:Yeah, yep, okay. Well, that's the three. I don't want this episode to end, but if you guys want more, this was another short episode.
Speaker 1:I know Like one hour later. Yeah Well, if you guys want more, then ask us. Also, make sure you review us on whatever platform you want. Anywhere you can leave a review, maybe even.
Speaker 2:Apple.
Speaker 1:Let us know what you think. However, mimi does like five stars, so if you could give her five stars, she would greatly appreciate it. We don't want her crying again. We really don't, it's sad.
Speaker 2:It really is sad to see me cry.
Speaker 1:Yep.
Speaker 2:And on that note, I'm going to pass it over to Mimi. My hand looks cute Cause you're pushing it close to the camera. No, it's not even close.
Speaker 1:Anyways, make sure that your hands are always open when you bring them to the camera.
Speaker 2:If we have any palm readers, just there you go. Take a picture of that and send me my reading. Thank you, a picture of that and send me my reading. Thank you, you guys. Here is my question for everyone. This is the most important question of them all for this episode. This is an easy one. Are you team short form content or team long form content? For you as the creator of it, not consuming, but you as creating? So what do you think, jonathan?
Speaker 1:I love short form. I feel like forever.
Speaker 2:It's been short form, but I feel like you. So what do you think, Jonathan? I love short form.
Speaker 1:I feel like forever it's been short form, but I feel like you're kind of into the long form. I love short form but I am doing a lot more long form because of what it can provide. So both Long form right now, long form.
Speaker 2:I like that For me. I've always been more of a long form person. Even with YouTube I'm like, yeah, I never really was into the short form, but I mean I know obviously both are important, so, okay, all right, that's it.
Speaker 1:That's it. That's another episode of Coffee Social, Thank you everyone.
Speaker 2:We really, really appreciate you guys, and we wish you all the happiest new year. Honestly, it's going to be a beautiful year. Believe in yourself. Do you have something for them to take with them?
Speaker 1:Yeah, tune in next time, Because next time we have a content planner for you, so we're going to walk you through how to plan your content. Again, another great tip for the new year.
Speaker 2:Seriously, though, you guys, planning is key, so we're going to talk about that, especially if you're like I have nowhere to no idea where to start.
Speaker 1:What, what.
Speaker 2:What?
Speaker 1:That's what so many people look at their content and planner and go what is this, Anyway?
Speaker 2:All right, well, thank you everyone. We will see you guys in the next episode. Bye everybody. Bye, jonathan Howard.
Speaker 1:Bye. Mimi Langley Cheers Outro Music.
