
Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship
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Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship
No More Playing Small: How to Sell With Heart, Not Hustle | S2 Ep19
Answer this week's question...
Are you TEAM get them on your email list or TEAM sell while the iron is hot?
Worried about sounding too salesy? You’re not alone!
So many entrepreneurs hold back from talking about their offers because they don’t want to turn people off.
The truth is, if you don’t share your offer, people won’t know it exists. And that means missed opportunities.
Selling doesn’t have to feel awkward.
Inside this episode of Coffee Social, Jonathan and I talked about how to sell in the way that it’ll feel natural. We also cover why not selling is actually hurting your audience and a simple way to promote that feels good.
You’ve got something valuable. Let’s make sure people know about it!
Grab a cup and enjoy!
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Are you about to yawn? No, I was about to yell.
Speaker 2:Who are you yelling at Just?
Speaker 1:people in general. I'm going to skip it. I'm going to skip it because I don't need to be angry.
Speaker 2:Wow, therapy's working for you. I'm just kidding.
Speaker 1:It's Coffee Social, the podcast, all about social media and business. And now here are your hosts, Jonathan Howard and Mimi Langley.
Speaker 2:You know, hi everyone, Welcome to Coffee Social. Hi, Jonathan Howard.
Speaker 1:Hello Mimi Langley.
Speaker 2:You know I was thinking, every time our intro plays I don't know if I ever told you this, but I like I'm a very big, I'm very big on visualizing things plays I don't know if I ever told you this, but I like, I'm a very big, I'm very big on visualizing things. Like I don't know, I space out, I have a dreamer mind and when that, when the intro plays, I just imagine us like going on our podcasting tour and wearing our fancy outfits.
Speaker 1:The fancy outfits that you're going to get from Rent the Runway. That's right, I remember that.
Speaker 2:Yes, I'm going to get from rent the runway. That's right, I remember that. Yes, I would get you know, jimmy choo, choo choo jimmy choo who else is a really good uh fashion designer?
Speaker 1:vivian something okay, well westwood vivian westwood, I think, is the name and, and that might be shoes is it christian soriento?
Speaker 2:no siriano from project one yeah, he does a good job too christian siriano from project runway I got it right, okay, anyways, I just visualize that every single time I hear the intro, I just think about us walking on stage with our car we're gonna be doing that a little bit soon because we're doing our live launch of the season in.
Speaker 1:I know, but I'm talking in person I know, but we have a live launch of the season. We might have a big audience, we don't know. Well, that's very true. It might lead to even bigger and better things. That's very true. By the way, you're hearing this after the live launch of the season so it may or may not.
Speaker 2:You guys, welcome to Coffee Social. If it's your first time here, we want to cheers. You. Grab your coffee, your matcha, your tea. We don't judge around here.
Speaker 1:Your water. She judged me earlier. Jonathan, I can't have coffee today.
Speaker 2:He just can't do it. That's okay.
Speaker 1:I have my Taylor Swift mug Shout out to Taylor, pretending to be a Taylor Swift fan. Still, one day that'll end.
Speaker 2:I'm getting her on the podcast. That is my mission in life. Her and the.
Speaker 1:Rock. I have a better chance when we see her in Toronto.
Speaker 2:And Gordon Ramsay. Yeah, you better tell her about us.
Speaker 1:I don't care about the Rock or Gordon Ramsay. You know how people throw things on the stage.
Speaker 2:Don't hit her, but throw something coffee social on the stage.
Speaker 1:What am I going to throw A coffee?
Speaker 2:mug at her Fail, jonathan getting escorted out of the room.
Speaker 1:I got tackled by Kelsey, like really, this is not what we need to have.
Speaker 2:Anyway, yes, we do, that will change our lives.
Speaker 1:Anyway, let's go. We got a quick episode today.
Speaker 2:This is super. This is all Jonathan's idea for these micro episodes. But you guys, real quick.
Speaker 2:Because Mimi can't shut up, so we're gonna skip our banter, because that was kind of banter, yes, you guys. Okay, let's talk about it. From the title you can tell we're going to talk about basically how to not come off as too salesy when you're presenting your offer, however you want to present it. I feel like some people, they don't even present their offer because they don't want to give people the ick, they don't want to give them a bad taste in their mouth. They don't want to come off as the person that's always selling something. So this episode will tackle that, right, jonathan?
Speaker 1:Absolutely. Nobody wants to come off as the used car salesman. You know the slimy used car salesman's hair slicked back, cigarettes slipped half out of his mouth going. I got a good deal for you. I got a good deal for you. I got a good deal for you. I'll get you this car for like $4,000 plus 4,000.
Speaker 2:Why do you want? You sounded like uh.
Speaker 1:I don't know. I don't know. Plus 4,000, whatever. Nobody wants to be that person, but you're not that person. You're not that person If it's not how we sell. I mean, there are some slimy sellers, but that's not how people normally sell in the industry.
Speaker 2:We're talking to you directly because, you're right, there are people that are scamish and that just don't do it the right way. But if you think about who you are, you know who you are and the way you show up, and so you deserve we're going to use a yo fit word you deserve to present your offer and you deserve to make money.
Speaker 1:You're solving a problem for the people that you're helping. You're solving a problem and, when you think of it that way, you're actually doing them a favor by selling it to them.
Speaker 2:That's so true. It really is your mindset that's messing with you, because if he or she can go out there and sell every single day, why can't you? It really is your limiting belief and what you think about it, and if you switch it like Jonathan just did, if you switch it from selling to I'm giving them a solution to their problem, it might make you feel a lot better.
Speaker 1:Yep, absolutely. Let's go into our. What are we talking about, though? I know we have notes, because we always have notes.
Speaker 2:Well, we already gave away one of them.
Speaker 1:Should we go deeper on that one, then?
Speaker 2:Well, I mean, you might have to warm yourself up, right. You might not, right out of the gate, feel comfortable or confident enough to talk about your offer just yet. Like, slowly but surely, like, take it easy on yourself.
Speaker 1:Practice is always what's going to make it easier. Just keep practicing. And if you're making the offer like if you're doing it from a stage, like Mimi does practice and rehearse what you're going to say you don't want it to be all written down and like I am selling you this offer because I want to make some money and that's obviously not what you're doing to just feel comfortable, settle into what you're saying and say and if you need any extra help with what you're doing, you know and be specific about the offer that you're making. I don't have anything in front of me, but be very specific about how you can help them and what solutions you provide and then what the outcome is after they get your solution, because they're going to be going from that sad moment where they have a problem to that happy moment where that problem is solved.
Speaker 2:Yeah, I love that, jonathan. Eventually, at the end of the day, you'll reach the point after you're done practicing and actually just doing it live like you'll reach the point where it just comes out naturally and it feels natural to talk about your own stuff. Like that will happen, but you do have to take that first step. Talk about your own stuff Like that will happen, but you do have to take that first step. And the other thing too is you'll find little pockets, like because people are like well, how do I set it up? How do I make it Like? We're trying to. You know, some of us are perfectionists. I'm still working on recovering from that, but it's like it doesn't have to be which way, one or the other.
Speaker 2:Like sometimes when I'm hosting a live room, maybe you're going to be hosting a live on Instagram. You know, sometimes like I'm talking about something and then my offer pops into my head and I'm like this is the perfect time to mention it. So mention it because it makes sense.
Speaker 1:Right, absolutely. When you have those moments when and even if it's something like somebody comes up on stage and asks you a question and you're going to answer part of that question, but the rest of it is a lot of information that you don't have time to provide because you've got other people in line, or whatever you can simply say this is where you want to start and give them that breakdown, and don't forget to mention that you've got the other thing that's going to solve all the rest of their problems.
Speaker 2:What you just like, because people are so nervous to talk about what they offer. It's like they answer the question and then that's it. They just kind of wait for people to again go to their profile, click the link that's in there or whatnot, and it's like you guys they don't do that yeah tell them.
Speaker 1:Tell them, jonathan, how it is. Don't do that. People are lazy as fuck. I won't use that word. People are lazy as shit. They don't do it. They don't. Unless you tell them to do something. They're not going to do anything. So tell them hey, by the way, I've got this great offer for you. It's going to help solve these problems. Click the link in my bio or send me a word that says this, or and just know you don't just do it once and then think it's over because no one bought?
Speaker 2:They obviously don't care. You have to be selling all the time and again, do it in your own natural way. Are you about to?
Speaker 1:yawn. No, I was about to yell.
Speaker 2:Who are you yelling at Just?
Speaker 1:people in general. I'm going to skip it. I'm going to skip it because I don't need to be angry.
Speaker 2:Wow, therapy is working for you. I'm just kidding.
Speaker 1:No, what I was going to say is that there are so many people out there that they are selling and they suck at whatever they're doing. They suck at the job that you have that you're actually good at, and you're not selling because you're afraid that people might judge you. People might not like your offer, people might, and you're a hundred times better than the people that are actually making money. So why aren't you selling things? Go out and sell, so important.
Speaker 2:And you guys, you're so right and there's so many different ways to sell. Again, it doesn't have to look like one cookie cutter way and Google different examples of how to sell things and you could take little pieces from what people do. Pay attention to that too. Do a little bit of market research, pay attention to how people are presenting offers on all the different platforms that you choose to be on, and you can grab some things. The other thing, too, is little steps. We talked about that.
Speaker 2:If you're not fully comfortable, little steps and one of the steps can literally just be getting people onto your email list. We talked about this in the other episode about monetizing on social media getting people onto your email list. We talked about this in the other episode about monetizing on social media. But you might not necessarily sell directly in that post or in a live room or a live stream. Maybe you'd rather get them on the email list and sell them that way. You have to just find your angle. But the point is, at the end of the day, sell, sell, tell people, not sell.
Speaker 1:Tell people that you have a solution Serve. Serve them, make sure they understand that you can help them, and then you will sell. If you can help people, you will sell your item. And I think wait, are we at the end of the episode?
Speaker 2:Yeah. Okay, look at that, I'm sad, because this was really good. We could really go a full episode, but we'll, we'll keep it here, we're going to keep it here.
Speaker 1:I mean we're going to not yell anymore.
Speaker 2:We could always come back to it too. I think this would be good to present to a guest or a round table in the future.
Speaker 1:Yeah, absolutely, absolutely. So what we're going to say today is make sure it won.
Speaker 2:If you enjoyed this, this episode or other episodes that we've had, make sure you give us a review, give Mimi five stars. She loves that and, yeah, I'm going to throw it to Mimi. I have you guys, the most important question of them all, and it has nothing to do with coming off too salesy. I'm just curious because we are in the winter. Right, you're listening to this. It's probably wintertime if you're listening in real time. And I'm curious out there, since we love coffee here on this podcast, do you still drink iced coffee in the wintertime? So put your water down. People that are listening, that are drinking water. They put it down because they listen, right, they?
Speaker 1:need direction.
Speaker 2:No, but are you team hot coffee or team iced coffee during the winter?
Speaker 1:Iced coffee.
Speaker 2:Really, you could drink that all year round.
Speaker 1:I can drink iced coffee year round. I drink hot coffee and espresso, espresso, espresso, but I can drink iced coffee. Yeah, and my cold brew is always cold, obviously.
Speaker 2:Right, because then it wouldn't be cold brew.
Speaker 1:Right, well, no, it would still be cold brew because it's brewed cold.
Speaker 2:Okay, that makes sense. Do you think people take cold brew and warm it up?
Speaker 1:I don't think so. That would be gross. But I'm just saying it could still be cold brew, because the only thing that makes it cold brew is it's brewed cold.
Speaker 2:Okay, the next time we're together can we do that Like a little experiment? Where we make cold brew and heat it up.
Speaker 1:Yeah, cold brew takes a long time to make. You need a bucket A bucket.
Speaker 2:Yes, I've seen people not use a bucket.
Speaker 1:And it's brewed in a refrigerator. We brewed it at Starbucks. It was brewed in a bucket.
Speaker 2:Well, that's Starbucks, because you guys are giving it to a lot of people. Well yeah, you got to downsize a little bit.
Speaker 1:It's just you and me, all right, fair enough. Thank you everyone. Bye.
Speaker 2:Thanks for watching and listening. Bye, Jonathan Howard.
Speaker 1:Bye, Mimi Langley.