Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship
Hi! Welcome to Coffee Social! We’re spilling the beans on all things business, social media, and entrepreneurship. Your hosts Mimi Langley and Jonathan Howard will be leading candid conversations packed with their New York personalities, as they delve into social media marketing, YouTube and Instagram strategies, building confidence, and making money as solopreneurs.
Join us for chats about the world of social audio (Clubhouse & LinkedIn), mastering content creation like a boss, nailing networking, building community, and even squeezing extra hours out of your day with killer time management skills.
Mimi and Jonathan’s signature style is flavored with a dash of wit and a heap of real talk. No boring conversations will be had here. You just never know what will come out of Mimi or Jonathan’s mouth next.
So grab your cup of joe, matcha, or tea and listen in as we dish out practical advice and unravel the secrets behind thriving in the digital age of business.
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Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship
Grow Your Business With Podcasting—No Big Following Needed | S2 Ep29
Answer this week's question...
Check out Jonathan's NEW Podcast:
The Story Lab Podcast
https://thestorylabpodcast.buzzsprout.com/
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Let’s clear this up: it’s not too late to start a podcast. 🚀
Podcasting isn’t just for influencers or celebrities, and it isn’t just about landing sponsorships or chasing ad dollars.
It can really help grow your business.
In this episode of Coffee Social, Jonathan and I share how podcasting can help you:
💡 Reach new audiences outside of Instagram and TikTok
📈 Turn episodes into lead-generating machines
📝 Repurpose long-form content for blogs, reels, and SEO
👯 Decide whether solo, co-host, or guest episodes are your best fit
Podcasting gives you visibility, credibility, and a way to connect that social media alone can’t.
No fancy equipment or big following required—just your message, a mic, and the willingness to start.
Grab a cup and enjoy! ☕
DID YOU LOVE THIS EPISODE A LATTE? 😂
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PS: Mimi loves stars
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Cheers.
Speaker 2:That's a really bad grab of the coffee, my coffee's cold, my coffee's gone. That was a win.
Speaker 1:That was a good one. Yeah, that was not a bad rushed one, that was a good rush.
Speaker 2:That was a good one. I feel like it was natural, it's.
Speaker 1:Coffee Social the podcast all about social media and business. And now here are your hosts, jonathan Howard and Mimi Langley.
Speaker 2:Hi everyone. Hi Jonathan Howard, hello Mimi Langley. Why is your name first and my name is last in the intro? Someone, I'm snapping my fingers. Someone please fix this. Thank you.
Speaker 1:Remember when I said that when we first got it recorded, you said, no, it's fine.
Speaker 2:I said that I approved. You approved of it. I signed the line.
Speaker 1:Okay, you're actually the one that had the final one done for us, so, yes, it is your fault.
Speaker 2:Oh my gosh, I still visualize us coming out onto our tour stage. You know, in my ball gown and you have your tux.
Speaker 1:I know and I'm like coming out last. She sent me a ball gown the other day and via text message that she wanted to wear at some point maybe that was me manifesting maybe okay, you guys this episode.
Speaker 2:Welcome to coffee social. By the way, if you're new here, cheers everyone grab your coffee. Or if you have water or whatever you want to, cheers with. There we go, mimi's cheering with water.
Speaker 1:No, I'm not. I'm cheering with black coffee.
Speaker 2:I know you guys I've been sipping the same cup. For how many episodes have we recorded?
Speaker 1:today Three, four, nine, I don't know.
Speaker 2:But no, but today's episode it's going been on your mind lately thinking about considering starting a podcast of your own? You know you're an entrepreneur, you're listening to us and that's who we cater to, so we're assuming you're an entrepreneur anyways, have you thought about starting a podcast, right? So, jonathan, do you want to quickly introduce yourself?
Speaker 1:Sure, my name is Jonathan Howard. I'm the owner of Success on Social and I help successful coaches reach their ideal clients on social media by developing their signature style so they're not invisible on social media. They're seen, heard and booked and remembered.
Speaker 2:And remembered Living rent-free in your mind, that's right. Hey everyone, I'm Mimi Langley. I am a multifaceted creator. I'm coming up with things. I'm a little bit on a pivot for 2025.
Speaker 1:So my thing right now is to be determined, but We've developed a coffee called TBD that will be soon available on Coffee Social.
Speaker 2:TBD merch. All right, let's jump into this. We're going to try to keep this episode short, you guys, so you can get through it all and sweet, be pumped, be excited. The first one is we're basically going over, like, the perks. If you have a podcast, these could be your potential perks and what we've noticed anyways as well. Number one think about this you are hitting a whole new group of people, a whole potential new audience, that would have never discovered you on Instagram, scrolling their feed Like what do you think about that, jonathan?
Speaker 1:Yeah, absolutely. It's a new audience. They discover you in a different way. It's SEO based for the most part. Obviously, you're going to be promoting it and pushing it and stuff like that, but people are looking for something different in podcasts and there's a whole group of people that listen to podcasts that don't do social media. So, yeah, you're getting exposed to a whole new audience, you're connecting with new people, and anything that you do is a great opportunity for you to grow your community.
Speaker 2:It's kind of wild. But you're right though. Podcast listeners are not necessarily into social media. Some of them don't even have Facebooks, I'm sure, so how else are they going to discover you? You know, Right, I mean, they could maybe by Googling and you come up in Google search, but this is just another outlet, yeah.
Speaker 1:Recommendations, like once you start putting out good content and you know I say this all the time good content always rises to the top. You know, once you start putting out good content, you'll get seen. People will notice.
Speaker 2:And another thing too, and I agree with you on that. Another thing, too is when we think podcasts, we think traditional form, which is audio only, but there are people that are creating video podcasts too.
Speaker 1:I mean, there's different angles of the podcasting world nowadays there are, and I will argue till death comes of me that video podcasting is absolutely the way of the future and you should be recording your video at all times and putting it out there in any way possible as video, because it's another way to be discovered. However, some people don't agree with me. Way to be discovered. However, some people don't agree with me. I think Spotify agrees with me, because now you can put your full episodes on Spotify, as well as clips from your episodes to promote it.
Speaker 2:But who is the king or queen?
Speaker 1:Spotify.
Speaker 2:Apple.
Speaker 1:For us. For us, but we have very few listeners on Spotify. I think we can get discovery on there. So anyway, moving on, Mimi. Yes, moving on. I'm just bitter about that.
Speaker 2:Number two you guys. It's a great way, an additional way for you to gain leads, make some money, maybe even get a sponsorship or a brand deal. I mean, think about how hot podcasts are right now. Like, everybody and their mom have a podcast, which maybe you look at it as it's too saturated, but I look at it like companies want to deal with people who have a podcast. Like, do you have a podcast as well? So what do you think?
Speaker 1:Yeah, I agree. And let's go to a popular situation. What is that? Can we, can you? You can't guess. You can't guess who just took his podcast and is now on primetime television.
Speaker 2:Oh my gosh, Hold on, hold on, not Joe Rogan.
Speaker 1:No.
Speaker 2:Not Mr Beast, because he doesn't do podcasts. It's a guy.
Speaker 1:Yep.
Speaker 2:And I know this person. He's the brother of.
Speaker 1:Taylor Swift's boyfriend.
Speaker 2:No, that's his wife that just did that.
Speaker 1:No, his wife just has a podcast.
Speaker 2:Okay.
Speaker 1:She started her podcast that actually knocked Joe Rogan off the top.
Speaker 2:Yeah, I know, I saw that. Wait Travis Kelsey's brother, Jason.
Speaker 1:Jason Kelsey is now on ESPN, a primetime show on ESPN.
Speaker 2:Because of the podcast.
Speaker 1:Because of the podcast.
Speaker 2:Okay, yeah, but do you think?
Speaker 1:that was the only reason why, probably I probably, I mean it was one of the big factors, the big reasons it's. I mean, yeah, he could have been a commentator on espn, but he wouldn't have gotten his own show right in a prime time slot for, I agree, just being there yeah, I mean he was popular in the nfl, but you're right like I think that that whole thing just took their yes fame level to a new level yes, we'll edit that.
Speaker 1:It's all good the fame to the next level there we go, there we go.
Speaker 2:No, but you're right, though, like as far as gaining leads, and say I mean, there's people that that's their main goal of the podcast is just to get leads. Yep, you know, because you have the ability to also have uh links and yeah.
Speaker 1:So yeah, and if you're looking at, let's go back to a couple episodes ago. I don't know when this episode aired, but Awareness, a podcast, is an amazing awareness tool. It gives you the discovery and all that. It works really well.
Speaker 2:So, yeah, Okay, Last one we have for you today. We'll probably do more of these like a part 40, part 50.
Speaker 1:We always do more. Yeah, you haven't mentioned the parts yet in a while.
Speaker 2:Like you but, I, agree, jonathan, I agree Immediately. I always thought of podcasting being a form of long-form content, because a lot of you out there may not have maybe you're not getting your feet wet with long-form, maybe you're just sticking with Reels and TikToks so podcasting could be the long-form content that you've been looking for. So what do you think?
Speaker 1:And even if it's a 10 minute episode, a 10 minute episode can translate to a solid blog post. It can translate into five, eight, however many points you have in your podcast different posts. Like a podcast is long form content. So if you're looking for long form content to create which I believe that honestly, everybody needs to be creating long form content because it's going to make your content creation process so much easier than look at creating a podcast, If that's, if you're missing long form content, and then it can become your long form content on YouTube, it can become your long form content on your blog. It can become your short form content on YouTube and TikTok and Instagram. There's a lot you can do with one longer piece of content.
Speaker 2:And I was also thinking it could be considered evergreen, depending on what you're talking about. But that's the cool thing about these podcasts they have their own search engines. If you type in the word motivation, which is Jonathan's favorite word, an episode you recorded three years ago might pop up. I mean, that's just how it goes.
Speaker 1:Yep, and that's the great thing about podcast platforms is they're searchable, just like Pinterest and YouTube are searchable. So if you put your podcast out on YouTube and people search and you have the right SEO set up and people search for what they're looking for and they find you, that episode can go through the roof.
Speaker 2:It's pretty wild.
Speaker 1:It can drive your business for years and years.
Speaker 2:So we're not saying podcasting is easy, you guys.
Speaker 1:No, it's not by any means.
Speaker 2:It is an extra piece of work that you do have to put. You know do, but you know weigh the pros and cons. It might be something that you've been looking for that you just didn't know was for you. It might be something that you've been looking for that you just didn't know was for you.
Speaker 1:And if you love social audio, if you love talking to people, if you love you know hashing out topics and maybe even getting guests on your show, it's a great opportunity for you to do that and sometimes even just pose a question and get an answer to it.
Speaker 2:If you love going on live on Instagram or Facebook or YouTube, like yeah.
Speaker 1:I don't know.
Speaker 2:Some people don't like podcasting only because it feels like they feel like they're talking to themselves. But who doesn't talk to themselves? Come on, get a co-host. There's always a solution.
Speaker 1:Yep.
Speaker 2:Or start off as a podcast guest and see if you like the whole feel.
Speaker 1:Yep Lots of opportunities there. I'm going to be guesting while Mimi's out there, you know, caring for her baby for however many months she takes off.
Speaker 2:I get to take months off. Thanks, Jonathan. No, well, it depends on how many months we get, depending on how many months we get booked, so you might be able to. Well, you guys. That was it for this episode. We have a lot more pros, I think, when it comes to podcasting. That we can go over, but for this one, I think we're good, jonathan.
Speaker 1:I think we're good. I think giving three is a good number. I mean we could give also all the cons, but we don't want to do that. It's hard fucking work.
Speaker 2:Wait, you have to beep that out.
Speaker 1:I do want you to beep something. It's hard work.
Speaker 2:All right, jonathan, you want to go ahead and give your spiel? My spiel, yes, I'll give my spiel.
Speaker 1:I'm very Jewish when I say spiel, Kind of like schmear. Anyway, if you haven't already and you enjoy what we're saying and I know this episode, you might enjoy what I said more than one of some of the last episodes.
Speaker 1:Make sure that you go over to wherever you listen to podcasts and give us a rating, give us a comment on Spotify, let us know what you think about it and make sure that you give Mimi five stars, because Mimi loves five stars. We're not allowed to tell you how many stars to give, but we don't want Mimi to cry. So with that I'll throw you back over to you, mimi.
Speaker 2:Well, I have an important question, the most important question of them all, and that is when you're thinking about a podcast. Maybe you've already thought about this or maybe you didn't even know to think about this. Are you team more solo podcasting or are you team interviewing people? If you can envision your podcast, do you feel like you would interview people a lot more or do you feel like you would just take it on by yourself?
Speaker 1:What if you have a co-host?
Speaker 2:Okay, well, I'm throwing that in with solo podcasting.
Speaker 1:Okay then solo podcasting, Although I do have another podcast idea that I want to do by myself.
Speaker 2:No, I think that that would be awesome. I just can't imagine interviewing people every single time I have an episode like, like you know, call her daddy. Like every single episode is yeah, it's a lot of behind the scenes work versus you just putting on your mic and just saying hi, yeah, but anyways, I'm not against it, so tell us what team are you.
Speaker 1:What do you?
Speaker 2:envision for your podcast and if you have a podcast, let us know. Comment on. Youtube. Comment on Instagram. Comment on Spotify. We want to know.
Speaker 1:You might become one of our favorite podcasts, and we do have that podcast role where we can, you know, put you down. So let us know what your podcast is.
Speaker 2:All right, all right. Well, thank you everyone for listening and watching and we'll see you in the next one. Bye everyone, bye, jonathan Howard.
Speaker 1:Bye, mimi Langley Cheers.
